The tech industry — both startups and big companies like Google and Yahoo — have struggled with gender inclusion and its overall “brogrammer” culture. Men in tech outnumber women seven to three and make up an overwhelming majority of leadership positions. That disparity has been shown to shut women out for not “fitting the culture” or because they are considered unqualified. Once hired, women in tech frequently face sexual harassment and discriminatory policies that ignore gender-based harassment in the workplace. This kind of culture has also been blamed for the droves of women leaving science and technology jobs much sooner than their male counterparts.
The tech industry’s homogeneous culture has also been attributed to cultivating bad policies that alienate female customers by painting them as technologically challenged or excluding them altogether. Assassin’s Creed video game developer Ubisoft recently angered fans for refusing to add a lead female character to its newest game because it “too much work,” ignoring the fact that half of all gamers are women. Microsoft also fended off backlash earlier this year after it released a controversial commercial implying that women only use computers for wedding planning and checking Pinterest. Google faced similar allegations after airing a Gmail tutorial that suggested a woman could use the email service’s new format to easily confirm dates and shop for shoes. Since then, the company has launched new initiatives to get more young girls and women interested in tech and improve diversity.